Posted on Mar 16, 2019
Perth’s newest Rotary club was launched last November - Rotary Club of Perth City East or, City Rotary as they prefer to be known.
 
Born out of a desire to create a more contemporary approach to rotary,  much of the traditional Rotary meeting style has been revamped with emphasis being placed on a professional powerpoint style visual presentation. 75% of members are new Rotarians from a diverse range of backgrounds.
President Elect, Greg Thurston says that it’s the blend of experience mixed with fresh perspective that is at the basis of City Rotary’s vibrant personality.
 
“We want our Club to be relevant, not just to our members but also to the broader community in which we live and connect with. As a result, we deliberately target non Rotarians in our communications and try our best to create meetings which are topical, interesting and inspiring for everyone.”
 
Starting with 34 founding members, the Club has recently recruited its 47th member, Carmelo Arto, who is CEO of Breast Cancer Research Centre, WA.
 
Reflecting on the success of the Club’s recruitment drive so far, President Ross Robertson says he believes it’s a tribute to the hard work and commitment of not just its leadership team, but also the value that its members place on their connection to the Club – they are motivated because they believe in what City Rotary is about and wants to achieve.”
 
Being ‘relevant’ is something that the Club doesn’t address lightly. Starting with their branding, everything from its logo to its communications has been strategically designed to ensure it is creating a very deliberate impression – one that is reflective of current trends and expectations.
 
And, it’s taking full advantage of social media, being active on LinkedIn, Twitter, and Facebook. With latest statistics showing that over 60% of internet users access it using their smartphones, City Rotary is well on track to ensure their messages are easily accessible.
 
Anyone curious about the new club is welcome to attend its Breakfast Club meetings, held fortnightly at The Hyatt Regency on Adelaide Terrace. Featuring high profile speakers from across the Perth business community, it has already hosted Richard Goyder AO, WACA CEO Christina Matthews (who is also a member of City Rotary), and more recently political guru and commentator, Peter Kennedy.
 
Outside of regular meetings, the club has begun working on a number of projects around clusters that include focus on local community, health and mental health issues, as well as youth. That’s of course, in addition to Rotary International’s world-wide projects which the club is fully supportive of.
 
Polio is a particular focus for the club, with guest speakers receiving a certificate for a donation made to the End Polio Campaign on their behalf – this is in lieu of traditional speaker gifts.
 
With 2019 only just begun, we look forward to hearing more from City Rotary and the exciting projects that they will be undertaking.